Sneak Peek at the LUSH Emotional Brilliance Make-up range!

LUSH Emotional Brilliance
LUSH have left me gobsmacked once again, but this time with their upcoming colour cosmetics collection due to launch in July. The LUSH Press Office sent me a few samples from the collection, and so far so very good!

The cosmetic range consists of liquid lipsticks, liquid eyeliners, cream eyeshadows, skin tints, translucent face powders, and a mascara. And the colour ranges of the eye and lip colours are categorised in terms of personalities that will be picked using a LUSH Emotional Brilliance colour wheel, for example confident, passionate, and glamourous, so LUSH sales assistants will ask customers to pick three colours that are most attracted to them.

This strategy definitely fits into the cosmetic market, and it's a perfect marketing strategy by LUSH; I believe they did something similar with the Gorilla perfumes where a sales assistant would get customers to sniff a range of scents whilst wearing a blindfold where they'd find out what type of scents they warm to, and so the assistant figures out the perfect Gorilla perfume for them.

I absolutely love the whole concept of the products- the packaging is so unique, and it sticks to LUSH's  ethos as you can recycle the product packaging and drop off the lid to your nearest LUSH store.

You'll see this lovely products in LUSH stores from 21st July! I haven't done swatches yet, but I'll be putting up swatches on Pinterest, or on here if you like!

Liquid Lipsticks (£14.50):
These Liquid Lipsticks are incredibly pigmented so I'm confident that they'll last a long time. Plus, because the lipsticks are liquid based, they glide so easily onto the lips. What amazed me about these was that they are incredibly lightweight on the lips and they're not sticky at all! The Liquid Lipsticks leave a lovely soft matte finish.

The Lipsticks also contain Jojoba Oil, which is really beneficial for lips because it moisturises well, and makes the liquid lipstick quick to absorb.

The Power shade is a bold red colour with a gold sheen, which reminds me of one of the shades of the Max Factor Flipsticks. And the Passionate shade is an electric fucshia pink colour with blue undertones.

LUSH Emotional Brilliance

Eyes Right Mascara (£12.00):
LUSH Emotional Brilliance

I'm not sure why but I was quite surprised to see a mascara in the range, and I like how they packaged it similar to the Liquid Lipsticks.

The mascara smells slightly weird but it does smell like grass, and this is because the mascara formula contains fresh wheatgrass which conditions the lashes. Some mascaras can be harmful to the lashes, causing them to weaken and fall out. Wheatgrass is also quite significant in terms of beauty and aesthetics because it has quite a few benefits; for example, wheatgrass can be applied to the skin to cool down irritation.

I've tried this mascara a few times and I can definitely say that it defines the lashes well without the extra coat or two. My eyelashes are already long, so I don't need them to be any longer! The only criticism I have of this is that the short mascara wand makes it difficult to target the corner lashes, but the brush is quite small so it's do-able.

In reality, I wouldn't see myself purchasing a mascara from LUSH for £12, but I'll definitely be purchasing a few more of these. And to be honest, price doesn't really matter in LUSH as their sales assistants would do a good job in encouraging customers to purchase its products- always works for me! :)

Skin Tints (£12.00):
Also in the LUSH Emotional Brilliance range are Skin Tints in two shades; Charisma and Feeling Younger. Because the Skin Tints are packaged in glass jars, the actual product stays cool in temperature  so not only does it provide something positive to tired skin in the morning, but it feels lovely. The Skin Tints also contain cocoa butter, almond and jojoba oil, and orange flower water, to reduce shine from the face. These are ideal to wear under the make-up or simply on its own.

Charisma is a gorgeous cool bronze shade that may look dark at first, but it very easily blends into the skin and offers similar coverage to a tinted moisturiser. The texture of the Skin Tint is very smooth and light in texture so a little really does go a long way! Some skin tints also smell quite funny and 'chemical-ly'; these Skin Tints just smell like a normal moisturiser. It will also work for dry skin too because it lightly moisturises the skin whilst giving it a gorgeous flow!
LUSH Emotional Brilliance
Feeling Younger was definitely my favourite product when trying out all of these products! Feeling Younger contains a magic orange pigment aimed to brighten the skin by reflecting the light. This product is bound to look beautiful on cheek-bones, brow bones, on the philtrum as a light champagne highlighter, or you can use it over the face or underneath eyes to banish dark circles. LUSH even suggests that you can mix this with your favourite moisturiser or foundation/colour supplement for a subtle all-over skin glow- and not just on the face, but for the whole body!

I'd personally use it as a highlighter on my cheek and brow bones.
LUSH Emotional Brilliance

Emotional Brilliance Translucent Face Powder (£12.00):
LUSH Emotional Brilliance

This is great for finishing off your make-up routine in order to set your make-up. Some finishing powders I have tried before can tend to ruin your make-up- especially if you're skin is quite dry, but LUSH's Translucent Face Powder contains Jojoba Oil to nourish the skin so your make-up won't dry out.

I've banged on about this to literally everyone I know but if your make-up tends to smudge during the day (mascara and eyeliner can be the worst), then apply some of face powder underneath your make-up to help prevent the skin's moisture from smudging your eyeliner/mascara. It really works!

LUSH's Translucent Face Powder is also packaged in a small glass tub- which means it's easy to pop into your handbag in case you may be in need of a few touch-ups on a night out! Below on the left is a swatch of the Skin Tints, and the image on the right are the slightly blended swatches. Feeling Younger looks amazing and radiant!
LUSH Emotional Brilliance
Do you like the sound of LUSH Emotional Brilliance so far? 

Now available to purchase:


  1. Ah! LUSH! I can't wait to check these out! :D

  2. I can't wait for these!! The Passionate lipstick looks gorge and the Feeling Younger skin tint is a nice golden shade X

  3. Its about time Lush launched a makeup range! I love Lush and wow, so much originality has been put into these products :-)

  4. Such a great post!!!

    I'd like to keep in touch with you.
    What do you say about following each others blog via gfc and bloglovin?

    Let me know! Kisses,

  5. didn't even know this exsisted! Sweeeeeeeeett!


  6. Anonymous22:54

    This looks amazing! So exciting!! The higlighting cream looks brill

  7. I keep seeing this brand everywhere! And that mascara looks intersting, I wonder if it would be hard to apply?

    Looking into those liquid lipsticks, they look so cool, like little paint bottles!

    great posts!

    Found you on beautylish and followed!


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